Tricia Weston
Marketing Manager
Tricia manages marketing communications for Beta Alpha Psi.
With a robust background in nonprofit marketing, including her tenure at AICPA as Senior Marketing Manager, Tricia is poised to deliver substantial contributions to Beta Alpha Psi's members, industry partners, and educational institutions.
At AICPA, Tricia focused on increasing membership recruitment, retention, and engagement through a wide variety of integrated marketing programs and content strategies.
Notably, her tenure at AICPA yielded impressive results, driving membership revenue, growth, and engagement across diverse traditional and digital channels, including email, social media, website, SEO, and direct marketing.
Tricia is a proud graduate of the University of Kentucky, enjoys live music and college basketball. She resides with her husband in Chapel Hill, NC.
Throughout this report, you will find that Beta Alpha Psi is proud of the members, alumni, faculty advisors, Professional Partners, Board of Directors, Chapter Advocates and every volunteer that contributes to the success of this organization. Learn more here.
Hear what our Professional Partners think about BAP!
Deloitte has supported Beta Alpha Psi at the chapter, regional and national level for decades and been the proud sponsor of the annual best practices competition since 2001. Beta Alpha Psi’s vision fits well with Deloitte’s culture, which is built on inclusion, collaboration, high performance, and opportunity. That combination helps our professionals make a difference individually and collectively, and it makes Deloitte one of the most rewarding places to work.
Jeremy Carrine / Kelly Brastrom
Deloitte
