Tricia Weston
Marketing Manager
Tricia manages marketing communications for Beta Alpha Psi.
With a robust background in nonprofit marketing, including her tenure at AICPA as Senior Marketing Manager, Tricia is poised to deliver substantial contributions to Beta Alpha Psi's members, industry partners, and educational institutions.
At AICPA, Tricia focused on increasing membership recruitment, retention, and engagement through a wide variety of integrated marketing programs and content strategies.
Notably, her tenure at AICPA yielded impressive results, driving membership revenue, growth, and engagement across diverse traditional and digital channels, including email, social media, website, SEO, and direct marketing.
Tricia is a proud graduate of the University of Kentucky, enjoys live music and college basketball. She resides with her husband in Chapel Hill, NC.
Throughout this report, you will find that Beta Alpha Psi is proud of the members, alumni, faculty advisors, Professional Partners, Board of Directors, Chapter Advocates and every volunteer that contributes to the success of this organization. Learn more here.
Hear what our Professional Partners think about BAP!
I’ve been involved with Beta Alpha Psi in some capacity for over 30 years and I can attest to the fact that the organization does an amazing job of developing leadership, teamwork and practical work skills that transfer to great preparation for a career in business. It is a student run organization that allows the students to ideate, innovate and motivate. It is a true gold seal of approval from the perspective of a talent acquisition professional.
Blane Ruschak
President
The PhD Project
