Tricia manages marketing communications for Beta Alpha Psi.
With a robust background in nonprofit marketing, including her tenure at AICPA as Senior Marketing Manager, Tricia is poised to deliver substantial contributions to Beta Alpha Psi's members, industry partners, and educational institutions.
At AICPA, Tricia focused on increasing membership recruitment, retention, and engagement through a wide variety of integrated marketing programs and content strategies.
Notably, her tenure at AICPA yielded impressive results, driving membership revenue, growth, and engagement across diverse traditional and digital channels, including email, social media, website, SEO, and direct marketing.
Tricia is a proud graduate of the University of Kentucky, enjoys live music and college basketball. She resides with her husband in Chapel Hill, NC.
Similar to TXCPA, BAP equips its members with the tools they need to excel in their careers and make a positive impact in their communities. I believe in Beta Alpha Psi’s mission and am proud to support an organization that empowers the next generation of leaders in the accounting profession.
Shicoyia Morgan, M.Ed.
Student and School Engagement Coordinator
Texas Society of CPAs