Tricia Weston
Marketing Manager
Tricia manages marketing communications for Beta Alpha Psi.
With a robust background in nonprofit marketing, including her tenure at AICPA as Senior Marketing Manager, Tricia is poised to deliver substantial contributions to Beta Alpha Psi's members, industry partners, and educational institutions.
At AICPA, Tricia focused on increasing membership recruitment, retention, and engagement through a wide variety of integrated marketing programs and content strategies.
Notably, her tenure at AICPA yielded impressive results, driving membership revenue, growth, and engagement across diverse traditional and digital channels, including email, social media, website, SEO, and direct marketing.
Tricia is a proud graduate of the University of Kentucky, enjoys live music and college basketball. She resides with her husband in Chapel Hill, NC.
Throughout this report, you will find that Beta Alpha Psi is proud of the members, alumni, faculty advisors, Professional Partners, Board of Directors, Chapter Advocates and every volunteer that contributes to the success of this organization. Learn more here.
Hear what our Professional Partners think about BAP!
Similar to TXCPA, BAP equips its members with the tools they need to excel in their careers and make a positive impact in their communities. I believe in Beta Alpha Psi’s mission and am proud to support an organization that empowers the next generation of leaders in the accounting profession.
Shicoyia Morgan, M.Ed.
Student and School Engagement Coordinator
Texas Society of CPAs
